St. Jane Hotel
The landmark Carbide and Carbon Building housed the Hard Rock Hotel brand that was not authentic. The owners of the property wanted to launch a new brand of boutique hotel rooted in Chicago’s history that would essentially give the iconic building back to the city of Chicago.
In order to solve the property’s authenticity issue, we developed a top-to-bottom conversion of the hotel’s brand identity by honoring the city's rich history and infusing the hotel with a timeless aesthetic inspired by the legacy of the windy city.
The redesign was well received by the community resulting in numerous awards and publications including Communication Arts magazine, Boutique Design Magazine’s Gold Key Award, and Conde Nast Traveler Readers' Choice Award to name a few.
Design Director: Ali Martín Filsoof Design + Naming: Sarah Stroschein Illustrator: Morgan Ramberg
Creating common ground for the uncommon.
Inspired by Jane
When deciding on a name for the new boutique hotel brand, we were inspired by the spirit and works of a truly great Chicagoan, Jane Addams, who championed the values of community, new possibilities and a better life for all.
In 1931 Jane Addams became the first woman awarded the Nobel Peace Prize for her advancements in social work and social justice.
CA Illustration Award
Winner of the Communication Arts Illustration Award of Excellence
Boutique Design Magazine
St. Jane wins Boutique Design Magazine’s Gold Key Award
Condé Nast Traveler
Condé Nast Traveler Readers’ Choice Award
Michigan Avenue's Hard Rock Hotel to become St. Jane Chicago — for Jane Addams