Fatty15

Brand Strategy, Brand Identity, Brand Packaging

Fatty15 is a breakthrough, award-winning, and science-backed C15:0 supplement to support healthy aging at the cellular level.

Seraphina Therapeutics was ready to launch their latest innovative discovery - an essential fatty acid with groundbreaking health benefits. The challenge was unique: to not only develop a brand that would be compelling to the modern health conscious adult, but one that could translate into an ingredient brand for major CPG companies like Nestlé to use in their products. Together, we decided to kick convention out the door and flip the notion of fat on its head. By embracing the nuance of our product, we introduced a new paradigm to the evolving story of fats.

From brand positioning to packaging design, we built a modern DTC wellness brand that communicates the health benefits of an essential nutrient critical in our modern diet. By owning the stigma and leaning into our scientific roots, we convinced consumers and the industry alike that fat is an essential nutrient we can’t afford to omit from our lives.

Collaborators

Creative Director: Ali Martín Filsoof Strategy: Alexis Rosenthal Sr. Designer: Matt Smiroldo Copywriters: Ted Kapusta, Mackenzie Kruvant Photography: Zach and Buj, Lindsey Swedick

More project info +

The future of essential fatty acids is here.

Deliverables

Brand Strategy

Brand Identity

Packaging

Naming

Brand Guidelines

Sustainable Packaging

Packaging Implementation

Product Photography

Lifestyle Photography

Studio Photography

Email Marketing

Merchandise

Influencer Marketing

Social Media

Production

Algae Ink

“Since engaging Design Dept this year, fatty15 has grown tremendously, thanks to their delivery of incredibly high-quality design at a level that lives up to the deep science behind fatty15.”

— Stephanie Venn-Watson, Co-Founder, Seraphina Therapeutics

“Ali helped design fatty15’s presence originally - using personalized fonts, a family of culture-enriching colors, sustainable glass and bamboo materials, and bold ownership of responsible sustainability across every piece of our packaging.”

— Eric Venn-Watson, Co-Founder, Seraphina Therapeutics