FanDuel

Brand Identity, Brand Guidelines, Motion Guidelines

Design Dept partnered with the Bally Sports marketing team to develop a comprehensive brand identity system for FanDuel Sports Network, a bold new chapter in sports broadcasting driven by FanDuel’s expansive commercial partnership with Main Street Sports Group (formerly known as Diamond Sports Group.) Built to reflect the future of regional sports entertainment, the identity system channels energy, agility, and fan connection—bridging the momentum of live games with the spirit of real-time engagement across 16 regional networks and digital platforms.

Studio: Design Dept Creative Director: Ali Martín Filsoof Brand Designer: Xinyi Shao Motion Design: Jeroen Krielaars Sound Design: Trevor Vesneski

Client: FanDuel VP, Brand & Creative: Amy Davis Director of Brand and Integrated Marketing: Jessica Musmanno Integrated Marketing: Charlene Quizon Brand Marketing Coordinator: Emma Weiss

More project info +

Your new home for your home teams.

Deliverables

Brand Identity

Brand Guidelines

Motion Guidelines

Broadcast Graphics

Mnemonic

"Ali and team were fantastic partners in this re-brand, literally helping to achieve the impossible. With a truncated timeline, Ali and team built a beautiful, hard-working design system and then helped us roll out hundreds of assets quickly, efficiently, and with the highest quality. I couldn't recommend Design Dept more."

— Amy Davis, Former VP of Brand & Creative, FanDuel Sports Network. Current: VP, Brand & Creative, GoodRx