Design Dept partnered with the Bally Sports marketing team to develop a comprehensive brand identity system for FanDuel Sports Network, a bold new chapter in sports broadcasting driven by FanDuel’s expansive commercial partnership with Main Street Sports Group (formerly known as Diamond Sports Group.) Built to reflect the future of regional sports entertainment, the identity system channels energy, agility, and fan connection—bridging the momentum of live games with the spirit of real-time engagement across 16 regional networks and digital platforms.