We collaborated closely with Newrez leadership on the rebranding project, refreshing the visual identity with a new logotype, logo mark and vivid color palette. The new identity also reflects a new brand strategy for Newrez that focuses on a smarter sensibility, innovative products and a hard working team that unlocks a more intelligent way to own.

The new wordmark is subtly accented with a roof symbol which cleverly alludes to two images of shelter, a protective roof, and a doorway representing a path to prosperity. The logo has been optimized to work across various platforms and scales, from the small canvas of a mobile app to the side of a building.

The rebrand also introduces a striking green that is smart, assertive, and passionate. The color is part of an expanded palette that opens the brand to more varied expressions across its different platforms.

Collaborators

Illustrator: David Doran Illustrators: The Makers Company