Shaka by CPB
Brand Strategy, Brand Identity, Brand Activation
Central Pacific bank was launching a new digital checking account for the Hawaiian market. Although it’s not the first digital checking product from a Hawaiian bank, it offers features that edge the competition, and has the opportunity to build on the momentum of our successful brand relaunch for CPB.
Collaborator
Animation Studio: STATE Design
Shaka is the home of no worries banking.
Deliverables
Positioning
Microsite
Brand Identity
Brand Guidelines
Advertising
Debit Card Design
Merchandise
Copywriting
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1oADywZFXNLtByC9yXtOkC/203608ed16b9197dc250ad51bbe17579/Shaka_CaseStudy_Posters_1_3840px_TINIFIED.webp?h=41&w=72&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1oADywZFXNLtByC9yXtOkC/203608ed16b9197dc250ad51bbe17579/Shaka_CaseStudy_Posters_1_3840px_TINIFIED.webp?h=41&w=72&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3uhkEoLO60cwy06Xd5o3jF/e397727e781863badc337a035971ec92/Shaka_CaseStudy_Photography_1_3840px_TINIFIED.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3uhkEoLO60cwy06Xd5o3jF/e397727e781863badc337a035971ec92/Shaka_CaseStudy_Photography_1_3840px_TINIFIED.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/20nJdhcWUMD4FBtvtqO2as/c92b7a6830fc8c7257e62d28711f51b2/Shaka_CaseStudy_Photography_2_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
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![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/2gxSOxSTo1f4GGJBSYuKVe/81f2c2f53eb2631abf9d5f605f7c4f83/Shaka_CaseStudy_Photography_7_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
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![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/6qYxGVkPnuXrzJwUNJuuz5/1dfc19586f4027a53d38fba7266c10b6/Shaka_CaseStudy_Photography_12_1440px_TINIFIED.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
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![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/6Urbk3u0q5s3LqMf34edW1/32ad99b548be1667c516bc6a658e94bd/Shaka_CaseStudy_Photography_6_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4jUbm9CLkmTROR534nAAdm/bd9f9dcbaa6db65c9bf84944e68103e4/Shaka_CaseStudy_Photography_3_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4jUbm9CLkmTROR534nAAdm/bd9f9dcbaa6db65c9bf84944e68103e4/Shaka_CaseStudy_Photography_3_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/5rLyrC4u1OWGDIXlnmB1gA/ec42546bb9e53348061f11136a2a6d81/Shaka_CaseStudy_Photography_4_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
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![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1VXCFXDBNVN7lCPsnE9O3M/c908745d60221f73c1a7e2169a0d7b55/Shaka_CaseStudy_Photography_13_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1VXCFXDBNVN7lCPsnE9O3M/c908745d60221f73c1a7e2169a0d7b55/Shaka_CaseStudy_Photography_13_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/5upJUueHqXQFBwUSbEbl62/3452e8aefef4d6c118e2b44104505862/Shaka_CaseStudy_Photography_14_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/5upJUueHqXQFBwUSbEbl62/3452e8aefef4d6c118e2b44104505862/Shaka_CaseStudy_Photography_14_1440px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
Post launch metrics
4k new digital checking accounts opened in the first 6 months. 50%+ of accounts are new CPB customers.
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