Shaka by CPB
Central Pacific bank was launching a new digital checking account for the Hawaiian market. Although it’s not the first digital checking product from a Hawaiian bank, it offers features that edge the competition, and has the opportunity to build on the momentum of our successful brand relaunch for CPB.
Animation Studio: STATE Design
Shaka is the home of no worries banking.
Post launch metrics
4k new digital checking accounts opened in the first 6 months. 50%+ of accounts are new CPB customers.