Shaka by CPB
Brand Strategy, Brand Identity, Brand Activation
Central Pacific bank was launching a new digital checking account for the Hawaiian market. Although it’s not the first digital checking product from a Hawaiian bank, it offers features that edge the competition, and has the opportunity to build on the momentum of our successful brand relaunch for CPB.
Agency: Phenomenon Design Director: Ali Martín Filsoof Associate Design Director: Matt Smiroldo Director of Production: Nick Miller Animation Studio: STATE Design
Shaka is the home of no worries banking.
Deliverables
Positioning
Microsite
Brand Identity
Brand Guidelines
Advertising
Debit Card Design
Merchandise
Copywriting
Post launch metrics
4k new digital checking accounts opened in the first 6 months. 50%+ of accounts are new CPB customers.
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Los Angeles
Barranco
Design Dept is a global collective specializing in brand strategy, branding, design and digital experience across all platforms.
