Central Pacific Bank

Brand Strategy, Brand Identity, Brand Activation

Central Pacific Bank is a beloved Hawaiian institution with real heritage. But it needed to evolve to keep up with the times. By taking mid-century design themes and giving them a clean, modern, and fun twist, we gave the bank a complete brand overhaul that married the CPB of the past with the CPB of the future.

Collaborators

Design Director: Ali Martín Filsoof Associate Design Director: Sarah Stroschein Illustrator: Ryan Todd Studio: Espadaysantacruz

More project info +

The first bank that is Radically Human.

Deliverables

Positioning

Brand Architecture

Brand Identity

Brand Guidelines

Brand Book

Sub-brand Launches

Branch and ATM Design

Brand Illustrations

Credit and Debit Cards

Merchandise, Uniforms

Website, Mobile App

Partnerships/Brand Extensions

Brand Signage

HQ Interior Design Direction

Retail Branch Design

Retail Concept Branch Design

Public Art Installation

Copywriting

Art Directors Club ADC 100th Annual Awards

Brand / Communication Design Rebranding ADC 100 Shortlist

Post rebrand metrics

CPB’s mobile app is rated 4.9 out of 5 in the Apple store. Total unaided brand awareness +21.0. Top of mind unaided ad awareness shifted +18.0. Total ad awareness (aided + unaided) +21.0.