Central Pacific Bank
Central Pacific Bank is a beloved Hawaiian institution with real heritage. But it needed to evolve to keep up with the times. By taking mid-century design themes and giving them a clean, modern, and fun twist, we gave the bank a complete brand overhaul that married the CPB of the past with the CPB of the future.
Design Director: Ali Martín Filsoof Associate Design Director: Sarah Stroschein Illustrator: Ryan Todd Studio: Espadaysantacruz
The first bank that is Radically Human.
Art Directors Club ADC 100th Annual Awards
Brand / Communication Design Rebranding ADC 100 Shortlist
Post rebrand metrics
CPB’s mobile app is rated 4.9 out of 5 in the Apple store. Total unaided brand awareness +21.0. Top of mind unaided ad awareness shifted +18.0. Total ad awareness (aided + unaided) +21.0.