In a collaboration with Nathan Bogle, former co-founder of Rag & Bone, we embarked on the journey to create an innovative, sustainable fashion brand. This undertaking was inspired by Bogle’s concern over the extreme wastage he witnessed in a factory, which was misaligned with his personal and professional ethos.
Compelled to respond to this issue, Bogle invested months in a London library conceptualizing a new venture. His solution was born out of the discovery of an untapped resource in LA — thousands of yards of dead-stock denim, paving the way for a new sustainable denim brand.
We partnered closely with Bogle to develop a unique brand strategy and brand identity for his venture. Thus, CC15, a completely sustainable denim brand, was launched. It uniquely utilizes neglected resources and symbolizes a responsible step forward in the fashion industry.
Creative Director: Naz Arandi Design Director: Ali Martín Filsoof Strategy: Sarah Tabbush Strategy: Amy Davis
Rag & Bone Alumnus Nathan Bogle Gets Back in the Denim Game With CC15