CC15
In a collaboration with Nathan Bogle, former co-founder of Rag & Bone, we embarked on the journey to create an innovative, sustainable fashion brand. This undertaking was inspired by Bogle’s concern over the extreme wastage he witnessed in a factory, which was misaligned with his personal and professional ethos.
Compelled to respond to this issue, Bogle invested months in a London library conceptualizing a new venture. His solution was born out of the discovery of an untapped resource in LA — thousands of yards of dead-stock denim, paving the way for a new sustainable denim brand.
We partnered closely with Bogle to develop a unique brand strategy and brand identity for his venture. Thus, CC15, a completely sustainable denim brand, was launched. It uniquely utilizes neglected resources and symbolizes a responsible step forward in the fashion industry.
Collaborators
Creative Director: Naz Arandi Design Director: Ali Martín Filsoof Strategy: Sarah Tabbush Strategy: Amy Davis
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/2Eftiol1DLOBKeaySPZ5x0/640897d4761c9be45a2e21ed436d9924/CC15_CaseStudy_Branding_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/2Eftiol1DLOBKeaySPZ5x0/640897d4761c9be45a2e21ed436d9924/CC15_CaseStudy_Branding_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4rMM2FVOYFGVpaSG8Yidgu/7dcb833b8bfe181022b6855601218401/CC15_CaseStudy_Branding_04a_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4rMM2FVOYFGVpaSG8Yidgu/7dcb833b8bfe181022b6855601218401/CC15_CaseStudy_Branding_04a_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3ZCi0mXN8l2QorqhEePEYQ/f8d5d3c5a2959fdf10007bf52a43c099/CC15_CaseStudy_Branding_04b_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3ZCi0mXN8l2QorqhEePEYQ/f8d5d3c5a2959fdf10007bf52a43c099/CC15_CaseStudy_Branding_04b_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/7lPbHhKQjwf4JrUWOrqs4E/e840772fe8dc6d00e47637cbb01ecc5b/CC15_CaseStudy_Photography_03_1920pxwebp.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/7lPbHhKQjwf4JrUWOrqs4E/e840772fe8dc6d00e47637cbb01ecc5b/CC15_CaseStudy_Photography_03_1920pxwebp.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/7BKsS2aRmxLuIB4E5BTvUA/10d131b494fae669af1b87a211fa3146/CC15_CaseStudy_Photography_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/7BKsS2aRmxLuIB4E5BTvUA/10d131b494fae669af1b87a211fa3146/CC15_CaseStudy_Photography_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4DwcsDHXsZCLMVJ7tv2f6L/d0fdd3f2250313ce87048f8306f84fc1/CC15_CaseStudy_Photography_04_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4DwcsDHXsZCLMVJ7tv2f6L/d0fdd3f2250313ce87048f8306f84fc1/CC15_CaseStudy_Photography_04_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/5VTqWMnIDStlmXDKU1mE42/f25a6971cb9571ca0c59873d06d25230/CC15_CaseStudy_Photography_05_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/5VTqWMnIDStlmXDKU1mE42/f25a6971cb9571ca0c59873d06d25230/CC15_CaseStudy_Photography_05_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/6oocvBTQivn5JrtOHtSgk0/a3e1836c2f4ae60bab71444326a096e0/CC15_CaseStudy_Photography_06_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/6oocvBTQivn5JrtOHtSgk0/a3e1836c2f4ae60bab71444326a096e0/CC15_CaseStudy_Photography_06_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/30PZkz0mDvi6pH4JhrQesc/1846b7717b501103c44f5f3ec24a66b0/CC15_CaseStudy_Photography_07_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/30PZkz0mDvi6pH4JhrQesc/1846b7717b501103c44f5f3ec24a66b0/CC15_CaseStudy_Photography_07_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4jT6hQA3QWzc27F4tZqlrq/ac69b8dede49aeba8cf91dba736a19c2/CC15_CaseStudy_Photography_08_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4jT6hQA3QWzc27F4tZqlrq/ac69b8dede49aeba8cf91dba736a19c2/CC15_CaseStudy_Photography_08_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3ibv9cthOocBqJgAaVYtjI/c145f3a51942173076900481301f97c6/CC15_CaseStudy_Photography_09_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/3ibv9cthOocBqJgAaVYtjI/c145f3a51942173076900481301f97c6/CC15_CaseStudy_Photography_09_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1s2rg0sSjgtdWzQZDJP0Pb/d0ece496ef547d2f18116bede32a2d69/CC15_CaseStudy_Campaign_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/1s2rg0sSjgtdWzQZDJP0Pb/d0ece496ef547d2f18116bede32a2d69/CC15_CaseStudy_Campaign_01_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4HAa1gXTiu5H5pBdjDr8sa/f4cf715c595c7a8f0fd637da32793ac2/CC15_CaseStudy_Campaign_02_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
![Design Dept.](https://images.ctfassets.net/74bj5kebjsc8/4HAa1gXTiu5H5pBdjDr8sa/f4cf715c595c7a8f0fd637da32793ac2/CC15_CaseStudy_Campaign_02_1920px.webp?h=54&w=47&q=4&fit=fill&&fm=jpg&fl=progressive&q=80)
Vogue
Rag & Bone Alumnus Nathan Bogle Gets Back in the Denim Game With CC15