Fauxliage
Brand Strategy, Brand Identity, Brand Packaging
After years of nurturing real plants, the founder of Fauxliage sought high-quality artificial alternatives but found the market lacking. She partnered with Design Dept to craft a brand that redefines the artificial florals category—elevating single stems and arrangements with a fresh, modern identity. The result is Fauxliage, where nature meets design in a stunning, everlasting form.
Studio: Design Dept Creative Director: Ali Martín Filsoof Senior Designer: Joseph Navarro Brand Designer: Xinyi Shao Copywriting: Middle©hild Studio Illustrator: Joseph Navarro
A garden of possibilities
Deliverables
Brand Strategy
Brand Identity
Packaging










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