Looped, an entertainment technology company, came to us amidst a year of tremendous growth and asked us to give their brand a complete makeover. Our challenge was to take the experiences and feelings of live virtual events, and translate them into a cohesive new brand identity.
Working closely with the founders of the company, we redefined their brand from the ground up, giving them a new brand identity to be deployed across all their channels.
We developed two interlocking circles within the Looped logotype which communicates the unique live connections made between idols and fans.
Creative Director: Ali Martín Filsoof Strategy+Creative: Alexis Rosenthal